A Better Growth System For Detail Shops

Paid advertising campaigns, elite follow-up automations, and detailed revenue tracking from click to close.

Meta and/or Google campaigns prescribed for your market and capacity
LeadTrak shows us where revenue comes from, down to the exact ad, so we know what to scale
We handle creative, video scripting, editing, automations, email blasts, and more - plug and play

Meet A Few of The Businesses We've Helped

See what shop owners say about DCM’s campaigns, follow-up, communication, and execution. Different shops and stages. One operating standard: answer quickly and keep improving.

Read it in their words.

Tailored Auto Lab logo
TAILORED AUTO LAB

"We are two months in and we have now doubled our sales! Most important—every text, every call has always been answered."

Boulder Auto Detail logo
BOULDER AUTO DETAIL

"Mason has earned our trust by focusing on data, communication, and consistent execution. I’d highly recommend him."

Steel City Auto Spa logo
STEEL CITY AUTO SPA

"The volume of leads has been insane and the quality is great! If you’re looking to level up your business, partner with Dancing Chicken Media."

Roman's Tint logo
ROMAN’S TINT

"Mason and his team have been a game changer for us. His understanding of Meta is on another level, and the results speak for themselves."

DSM Detailing logo
DSM DETAILING

"Have used agencies beforehand and had 0 idea what they were doing and we blew through our ad budget. Our CPC is lower and our schedule is filled!"

Kings Auto Retouch logo
KINGS AUTO RETOUCH

"I’ve used other media companies in the past. Mason hasn’t given me a second of doubt. I plan on using him for my other companies too."

Detail Zone logo
DETAIL ZONE

"We went from guessing to knowing. Every lead is tracked, and the follow-up finally runs itself."

Joel's Paint Protection logo
JOEL’S PAINT PROTECTION

"We know exactly which ads put cars in the bay. Booked PPF jobs are up and the calendar stays full."

How many problems are you trying to solve that someone else already has?

And how much faster would you move if you could ask them directly?

APPLY TO JOIN

Pick The Plan That Works Best

Monthly plans start with a one-time $3,500 launch build that covers your first 60 days. Annual plans have the one-time fee waived, and you save 20% on services.

Growth
$1,500/mo
Most chosen
Scale
$2,000/mo
Meta and/or Google campaigns
Ad creative: scripting, video editing, iteration
Follow-up automations
Included
Included
LeadTrak

Revenue tracking from click to cash collected. See exactly which ad produced every booking.

Full Access
Full Access
Weekly email blasts & promo campaigns
Included Every Week
Ad spend
Separate — paid directly to Meta/Google
Separate — paid directly to Meta/Google
60-Day Launch Setup

Full build-out: campaign structure, creative production, follow-up automations, LeadTrak install, and launch.

$3,500 one-time
$3,500 one-time
Fit Call

Free strategy call before you commit. We look at your market, capacity, and current system.

Complimentary
Complimentary
Growth
$1,500/mo
Month-to-month after Day 60
Meta and/or Google campaigns
Ad creative: scripting, video editing, iteration
Follow-up automations
(Included)
LeadTrak
(Full Access)
Weekly email blasts & promos
(Not included)
Ad spend
(Separate — paid to Meta/Google)
60-Day Launch Setup
($3,500 one-time)
Fit Call
Free strategy call before you commit. We look at your market, capacity, and current system. (Complimentary)
Scale
$2,000/mo
Month-to-month after Day 60
Meta and/or Google campaigns
Ad creative: scripting, video editing, iteration
Follow-up automations
(Included)
LeadTrak
(Full Access)
Weekly email blasts & promos
(Included Every Week)
Ad spend
(Separate — paid to Meta/Google)
60-Day Launch Setup
($3,500 one-time)
Fit Call
Free strategy call before you commit. We look at your market, capacity, and current system. (Complimentary)
Growth
$14,400/yr
One upfront payment · $1,200/mo equivalent
Most chosen
Scale
$19,200/yr
One upfront payment · $1,600/mo equivalent
Meta and/or Google campaigns
Ad creative: scripting, video editing, iteration
Follow-up automations
Included
Included
LeadTrak

Revenue tracking from click to cash collected. See exactly which ad produced every booking.

Full Access
Full Access
Weekly email blasts & promo campaigns
Included Every Week
Ad spend
Separate — paid directly to Meta/Google
Separate — paid directly to Meta/Google
60-Day Launch Setup

Full build-out: campaign structure, creative production, follow-up automations, LeadTrak install, and launch.

Included Free
Included Free
Fit Call

Free strategy call before you commit. We look at your market, capacity, and current system.

Complimentary
Complimentary
Growth
$14,400/yr
One upfront payment · $1,200/mo equivalent
12 months, paid upfront
Meta and/or Google campaigns
Ad creative: scripting, video editing, iteration
Follow-up automations
(Included)
LeadTrak
(Full Access)
Weekly email blasts & promos
(Not included)
Ad spend
(Separate — paid to Meta/Google)
60-Day Launch Setup
(Included Free)
Fit Call
Free strategy call before you commit. We look at your market, capacity, and current system. (Complimentary)
Scale
$19,200/yr
One upfront payment · $1,600/mo equivalent
12 months, paid upfront
Meta and/or Google campaigns
Ad creative: scripting, video editing, iteration
Follow-up automations
(Included)
LeadTrak
(Full Access)
Weekly email blasts & promos
(Included Every Week)
Ad spend
(Separate — paid to Meta/Google)
60-Day Launch Setup
(Included Free)
Fit Call
Free strategy call before you commit. We look at your market, capacity, and current system. (Complimentary)
Dancing Chicken Media icon

Built around the standards and operator rigor associated with top shops.

Operator First

High Standards

Proven Results

Questions, answered.

Pricing, ad spend, fit, and what happens after the first 60 days.

What happens after Day 60?

The core ongoing service is a fixed $1,500/month and is month-to-month.

If you select weekly email service and promotion campaigns, that optional add-on is +$500/month, bringing the total to $2,000/month.

Is ad spend included?

No. Media spend is separate from DCM's fee and is prescribed around demand, budget, capacity, and available signal.

DCM will explain the recommended budget before anything is launched.

Do I always get both Meta and Google?

No. DCM manages Meta and/or Google as prescribed by your market, demand, budget, capacity, and available signal.

The point is the right channel mix for the shop—not checking two boxes whether they make sense or not.

What exactly is LeadTrak?

LeadTrak is the feedback mechanism that connects campaign activity with what happens after the lead: contact, follow-up, booking, and sales context.

It helps the team make decisions using more than clicks and form fills.

What is the optional weekly email service?

For an additional $500/month, DCM runs weekly email blasts and service or promotion campaigns.

It is optional. The core ongoing campaign-management and LeadTrak service remains $1,500/month.

Which shops are a fit?

DCM works with ceramic, PPF, tint, detailing, and related automotive-service shops at different stages.

Fit depends on the offer, market, capacity, budget, responsiveness, and whether there is enough signal to improve.

What if my shop is at $0—or already near $200K/month?

Those are different operating stages with different constraints. DCM does not present them as one guaranteed path.

The campaign and follow-up prescription changes based on where the shop is now, what it can fulfill, and what the available signal supports.

Can you support multiple locations?

Yes, when the business has the capacity and operating clarity to support a multi-location plan.

Brennen has worked with DCM for more than five years while operating across five locations. That is one long-term client relationship—not five separate clients.

What results should I expect?

No honest agency can promise a specific revenue result from a public page.

DCM can clearly state the work: prescribed campaigns, creative, follow-up support, LeadTrak feedback, ongoing optimization, and communication. Your outcome still depends on market demand, budget, offer, capacity, speed-to-lead, sales execution, and fulfillment.

When Your Business Hit A Wall You have 2 options:

Without DCM: guessing at ads, scattered follow-up, and no clear view of which campaigns actually produce booked jobs.With DCM: prescribed campaigns, automated follow-up, and LeadTrak tracking every customer and dollar from click to cash collected.

You do not need another report full of clicks. DCM connects campaign decisions with follow-up and the feedback your shop is actually seeing.

Why is Dancing Chicken a UNIQUE operating partner for detail shops?

UNIQUE Context

The prescription reflects your market, offer, budget, and capacity.

UNIQUE Follow-Up

Routing and response are treated as part of campaign performance.

UNIQUE Feedback

LeadTrak brings booking and sales context back into optimization.

It’s paid media, follow-up, and sales context working together instead of living in separate silos.

What changes when the feedback loop gets tighter?

Your team gets clearer campaign decisions, faster adjustments, and a partner who sees more than the form fill.

APPLY TO JOIN

The 4 levers inside the DCM working system:

Strategy, playbooks, direct feedback, and measurement work together around the shop’s real constraints.

STRATEGY TEAM

Senior strategy, creative, media, and measurement perspectives around one shop.

Specialist strategy network
CAMPAIGN PLAYBOOKS

Campaign, creative, follow-up, and measurement playbooks built for repeatable execution.

Campaign playbooks
DIRECT FEEDBACK

Fast communication around lead quality, sales context, creative, and the next adjustment.

Direct feedback collaboration loop
LEADTRAK MEASUREMENT

Connect campaign activity to available lead, booking, and sales feedback.

LeadTrak measurement signal

What is disconnected media and follow-up actually costing your shop?

We help our partners understand how to optimize for more profit.

I want to scale my shop

Built for detail shops at every stage

The prescription changes with the stage—whether the shop is at $0, established, near $200K/month, or operating multiple locations.

WHAT IS

Dancing Chicken Media?

DCM app icon

DCM is a growth partner for local service businesses. For detail shops, the work centers on prescribed Meta and/or Google campaigns, creative, follow-up, LeadTrak feedback, and clear communication.

The goal is not to hand over a vanity report. It is to help the shop and the people managing campaigns learn from the same operating context.

WHO IS

Mason Boroff?

Mason, founder of DCM

Founder of Dancing Chicken Media

Mason Boroff is the founder of Dancing Chicken Media. Since 2019, he's specialized in full-funnel paid media strategy, direct-response copywriting, and building scalable campaign systems for high-ticket and service-based businesses. His approach is built on a simple philosophy: cut the fluff, keep it simple, and let the numbers do the talking.

Let's build the next version of your shop.

Not another generic agency pitch—a direct conversation about your market, services, capacity, and current system.

See whether DCM's paid-campaign, follow-up, and LeadTrak working model fits your shop.